Are Book Bloggers Getting Paid? {Book Blog Discussion}

What makes the book community an astounding place to be is the variety of bookish content that can be created across blogs, bookstagram, and even booktube. We created these platforms because of our love for books and connect with like-minded readers who feel the exact same way.

However, inspired by Cielo @Bellerosereads recent thread, its abundantly clear that book bloggers hardly see any payment for their work. Many say in the 4 years (maybe even more) they’ve been creating content, they’ve maybe made $20 through affiliates however a vast majority have made $0.

Why could this be? Lifestyle, fashion, and beauty bloggers according to this recent 2020 Huffington Post article are making a couple thousand dollars when creating blog posts alongside other social media content.

Although these are isolated cases, it’s clear that brands are able to pay for their content not only through Instagram, but also for blog content that has a good shelf-life in regards to whatever product their looking to promote.

Before we get into more logistics lets talk a little more about what companies are usually looking for when promoting, in this case lets talk about upcoming book “X.”

If “X” is a debut that publishers are really looking to sell many will include national print publicity, social media campaigns, and I’m sure there’d also be early ARC mailings alongside word-of-mouth or influencer promotion.

So who would this blogger be and why should you care? Well it all depends on whether the publisher is looking to reach out to a micro- or macroinfluencer. Micro, much like you or me are the bloggers who have followers from 1k to 10k. Why these kinds of influencers are important is because, the close and tight-knit readership fosters and maintains direct interaction with followers, creating a sense of community.

Microinfluencers very much carry more weight over the longterm and that’s because our audience is our peers (fellow blogger friends, readers, etc.). We are not here to market, but to simply build connections over our love of books.

Additionally, Influencer Marketing Hub also shared that in response to “The State Of Influencer Marketing 2020: Benchmark Report,” 91% of brands, marketing agencies, and other industry professionals who participated, believe that influencer marketing is effective. I won’t find it surprising to see these numbers increase or the state of influencers evolve over the next year and into 2021 , especially with the impact of the virus.

I know I’ve found myself reading and picking up certain books more because fellow book bloggers or bookish creators had talked about it, even hyped it up through their posts!

For example if “Blogger A” is your fellow blogger friend, wouldn’t you want to pick up this book more because they wrote about how great it is?  This all leads back to the influence that bloggers carry and how that doesn’t really reflect necessarily in payment or compensation for our work. What we essentially are is free marketing.

However I also want to highlight the work that bloggers have done to push publishers into offering ARCs to more #OwnVoices reviewers. Through specific contact lists, blogger-run book tours, etc. I can speak for myself and say that I’ve been contacted over the past year for promotion of books from Latinx authors (Don’t Ask Me Where I’m From and Each Of Us A Desert).

It seems like publishing and the world of books is still catching up to the idea of  sponsored/paid influencer marketing like the other juggernaut industries such as lifestyle or beauty, for instance. But I’m incredibly grateful for the opportunities I’ve been given.

Now I’m not here to say we need to be making millions of dollars on a single post, but I am hoping to highlight other industries that are able to pay for this kind of publicity. We do valuable work, so us bloggers should appreciate and recognize our contributions to the book community.

There’s such a variety of ways bloggers can be compensated (not only through reviews) there can be blog tour posts, book lists, etc. The beauty of blogging is how creative the written word can become.

Now where do we go from here?

Transparency is important and talking about these topics matters, so this is very much a great start. As bloggers, we need to acknowledge and bring more awareness to our influence in the book community. Even if we may not get paid, its important to be open with fellow creators and encourage conversation with publishers to compensate for the time and work we put into talking about their books.

This Publishers Weekly article that examines tapping into the power of influencers from 2018 states that “many influencers below that [10,000] threshold…create great content…influencer-created content works better than brand-created content, always, always, always.”

We need to remember our value and worth as content creators, even when there are days it feels like no one is reading our stuff. As bloggers it’s important to not only support each other, but help one another. Us book bloggers are part of an ever-evolving and growing community, so we need to support and hype each other up!

Let’s read each others blog posts, like tweets, donate to their Ko-fi’s, Patreons, even a simple comment can go a long way. If we want to see change for the book blog community, we have to be part of that change.

Also, don’t be afraid to reach out to your favorite bookish brands! It can even be that book subscription box or candle you like! A simple email can help establish you and your blog.

There continues to be fantastic bloggers creating such inspiring content and delving into this topic of payment for our work is an important starting point.

Thank you for taking the time to read this discussion! If you are a book content creator what’s your thoughts on this topic?  📚✨

Share your story, how long have you been a blogger and have you seen any compensation for your work? 💖📚

How the Book Internet is influencing our reading {Book Blog Discussion}

For us avid readers its no surprise we have countless avenues of which to discover new books and connect with like-minded people:

Bookstagram, Book Blogging, Booktube, and Book Twitter, to name a few!

The internet is not only changing how we’re reading, but also what we’re reading!

joyce-mccown-791673-unsplash booksFrom book recommendation threads on twitter, bookish articles listing the newest books of the season, to a new haul on booktube, the latest book on your to-read shelf is never far behind.

According to the Publishers Weekly article titled How Has the Internet Changed Book Culture, a PubTechConnect panel was recapped where the panelists, consisting of online book editors, a bookstore owner, and author, discussed the internet’s effect on literary culture.

“…what the internet allows us to do in changing the way we interact with books is see what people connect with…[,]how people form identity communities, and how those communities affect what they read and how they read it…”

These spaces create and build connections to share our love of books whether it’s a review talking about our favorite characters and plot points or through another form of creative book content. We find ourselves seemingly unable to stop refreshing our feeds because the newest post may introduce us to our next favorite book or a new bookish friend!

Even Vox shared an article in December of 2018 showcasing the influence Instagram (or Bookstagram) has in helping independent bookstores and getting people to buy more physical books. The platform is encouraging readers to not only support their local communities, but also build one online through a love of reading.

With all of this in mind, its not all that surprising then that print sales of books have been on the rise compared to the drop in sales for ebooks and audiobooks.

Good E-Reader, an online news agency which focuses on audiobooks, e-readers, digital publishing and ebooks, shared that in January 2019 the revenue for ebooks had declined 4.9% since last year.

Similarly with audiobooks, Publishers Weekly stated that those sales had the steepest drop in unit sales at 28.9%.

Now back to focusing on “what” we’re reading, it’s clear that depending on who’s in your feed, that will absolutely influence the books you notice and will want to pick up!

Personally, I’ve made so many wonderful friends and seen my TBR grow continuously by following readers and other bookish accounts on Twitter that align with my love of Young Adult, Latinx Books, SFF, etc. & have introduced me to more romance and indie published recommendations that I may not have considered before!

To look at this topic from another perspective, take manga for instance! A recent article from Bound Into Comics shared that manga has found more success in overseas markets and has seen its popularity increase.

Though there are many factors involved, from a book community standpoint, one can’t ignore the increase of manga on Booktube!

Booktubers who mainly read YA are now reading and hauling manga titles! I can only theorize its due to the lasting wave of YA Contemporary in 2015 & 2016 that many began to pick up more manga. It was mainly through Ichigo Takano’s Orange, which falls into the genre of contemporary, realistic fiction (mental health), and merges with a bit of sci-fi, that this newly released manga was put onto many people’s radars, which opened the doors for more booktubers/viewers to discover manga.

This, in my opinion, set the stage for more manga to weave its way into YA Booktubers TBRs!

Now if you scroll through the feed of predominately YA booktubers, many of them are not only starting to pick up more manga, but also encourage other viewers and fellow booktube friends to do the same. This has also led to more manga bookclubs or read-a-thons online.

From my perspective, as a long-time watcher of booktube, being a book blogger for over 3 years, and keeping updated on the newest buzzed books, it’s not surprising that the impact of the internet is allowing for more conversation, especially influencing and inspiring readers to pick up more diverse and inclusive titles!

It’s amazing to see how influential the internet is in the the direction of the book market, what stories we’re seeing next, allowing us readers to curate our TBRs, find new recommendations, and open our eyes to new stories that we may not have known about otherwise!

Its also important to note, the impact word-of-mouth and recommendations from online friends or influencers is continuing to have on the books people decide to add to their To-Read lists, or pick up themselves!

While there’s a variety of factors involved into what gets readers to pick up certain books, one can’t ignore all the good it’s doing to bring people together, introducing them to new fictional worlds, and inspiring them to keep on reading!

There’s many pockets of the internet where one can find new bookish content and discover their next great read and that is something that I don’t see stopping anytime soon!

Thank you so much for checking out this discussion! Feel free to share your own personal experiences on how the internet or the online book community has influenced how/what your reading! 😍📚🍃

Which online bookish communities do you go to for your next read? 📚✨💖

Hey 24hr.YABookBlog here  (~˘▾˘)~💞📚✨ I wanted to share a little bit about the inspiration behind this blog discussion! It was mainly influenced by the PW article listed above titled “How Has the Internet Changed Book Culture.” I felt inspired by what the article mentioned about building community and how it impacts what we read! I felt as a book blogger + someone who keeps up to date on the newest book news/trends, etc., I had a lot to say on the subject! 

This discussion also would not have been possible without the other fantastic resources I linked above like Vox, Good E-Reader and Publishers Weekly! Close to 3-4 hours of work went into this article, but it was such a fun one to create! 

If you can, I would really appreciate if you could check out/donate to my Ko-Fi or share this article with fellow bookish people! As a university student studying journalism, if you could support the work I shared today, it would mean a lot! Thank you!! 📚💖✨📰

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